Today, I put together an advertisement regarding our Volvo Winter Wheel Packages. Finding a useable picture of a Volvo in the snow just didn’t happen. So, I used this “blast from the past.” Jefferson and Trenton are posing in front of a 2008 Volvo C30 which I had taken home a few years back (late 2009). It was a fun car to drive and lent itself (not to mention Jeff’s pointy hat) not only to to an interesting pictures but also to this advertisement on our website.
I like the idea of using family members in our advertising. That idea first lodged in my mind when Wal-Mart used their employees in their advertisements. It’s a great way to make the employees feels like they are part of the company. So far I’ve posted a few pictures of people of co-workers over the years. Now it’s time to start using them in our advertising.