After a few conversations, trial shots, and online photography tutorials, I have come to the conclusion that my photography skills aren’t as good as I once thought. A couple of co-workers commented about the picture of cars on our dealership’s website. From their perspective, the cars looked like someone was taking the picture from a ladder. At first I thought it was the difference between my height and the commenter. But after reading a few articles, it became apparent that what I thought looked good wasn’t the standard for the industry.
The first picture is the way I have been instructing our photographer to take the corner shots. My thought was to fill the frame with the car. People want to see the car, right? So we should fill up the picture frame with the car. That’s what we did, but it looks as if the photographer was right up on the car looking down—a bit distorted. While there is some aesthetic beauty to this shot (IMHO), the photography articles I read all suggest that cars should be pictured from a distance away to avoid that kind of distortion. The only way I could make this happen with our camera was to back away from the car and zoom in. It made quite a difference. Notice in the second picture how the car is no longer distorted. Now you get a good look at the car but this time with a normal perspective.
So, after reading the articles and experimenting a bit, we have made a few changes. Our photographer is now using the new perspective and I think the pictures look better. See what you think from the examples below. And if you have any constructive criticisms, jot me a note in the comments section.