I was just finishing up another school year driving bus for the local HeadStart program. It had been a good year. My co-workers were friendly and the job was enjoyable. But having to find a decent part-time job every summer was getting old. What could I do year round that I would enjoy and that would provide for my family? Some time later, I saw an advertisement in the help wanted section of the newspaper for car sales. Was that something I could do?
The automobile has always had a special place in my heart. From domestic to foreign, from Chevy to Jaguar—I’d owned and enjoyed many cars. But could I make it as a car salesman? You know the typical stereotype of a used car salesman. He’s someone who dresses flashy, talks a lot, and doesn’t let the truth get in the way of a sale. That’s not how most people would describe me. I’m more of the quiet, honest, and conservative type. And to make things even more interesting, I am a committed Christian and have served in several church ministry positions. Why would I want to join the ranks of “slimy” salesmen?
Let’s just think about this for a moment. Does a car salesman have to lie about a car to make the sale? I don’t think so. I’ve learned that people tend to trust you more often when you are honest and straight forward with them. Does a car salesman have to use high pressure tactics to make the sale? Not necessarily. My method has been to point out the excellent selling points in each car, sit down and discover the customer’s needs, logically show the value of the car and then ask for a decision after the test drive. If the customer is ready to make a decision, he will. If not, he may need more information, but I’m willing to wait for him to make his own decision. Some people just need time to think things over.
My job is to help each customer to find the perfect car for their situation. And if possible, I will do that. But, even if I am unable to sell every customer a car, I want to break the stereotype. I think it is possible to enjoy the car shopping experience. But if you’re still wondering, stop by and I’ll do my best to show you the difference.