I am not an expert at advertising. However, I do notice the advertising other people try. For instance, I laugh at the billboards, license plate brackets, and bumper sticker that have so many words that you can’t read them unless you stand right next to them. Simple, clear, and concise are the mantra for most of my ad campaigns. People don’t need to know every detail about you. They need to know only a few things: name, website, and what you sell. That’s all. Advertisements should get your attention not provide every little detail. Put paragraphs on the website. Just make the ad simple and eye-catching. At least that’s the way I see it.
For instance, our dealership’s license plate brackets are fairly simple. The top says LEIKIN and the bottom has www.LeikinMotor.com. Believe it or not, that has been the advertisement that brought in several customers who purchased a car from us. The short URL on the license plate takes people to our hub site which has links to the Volvo, Mercedes-Benz, and Sprinter websites. It makes a lot more sense than having www.WilloughbyVolvo.com or MercedesBenzofWilloughby.com on the plate frame. Short and sweet works best.