This week, I had the opportunity to have an outside source evaluate the way we do things here at the dealership. My interest was how we handle the leads we receive every day. Having a vested interest in the success of the business, I wanted to know how we can improve our procedure. The conversation was very helpful. The trainer was able to pinpoint several areas in which we could improve.
In the advertising category, we worked on a list of items that could point people to our website. Something as easy as placing the URL on repair orders, buyer’s orders, parts tickets, showroom windows, waiting room walls, (maybe the bathroom wall would be a good idea, too?), service loaners, etc. You get the idea. And while I was thinking about that, I thought about my own office. How was I, the internet manager, advertising the website?
My glass office door has been my bulletin board for a number of articles, NCAA tournament brackets, cartoons, and etc. So, why not use that prime real estate to advertise our website for people who visit the Buick showroom? As a trial, I’ve used one of my favorite photographs from last fall and added text to it. It’s now proudly adorning my doorway.